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Core Business in Technology Development: They specialise in creating or advancing technology products, platforms, or services such as software, AI, or cloud solutions (e.g., Atlassian, Canva).

Technology-Driven Revenue Model: A significant portion of their revenue comes from technology innovation, such as SaaS platforms, app development, or fintech solutions.

Strong Focus on Innovation and R&D: They invest heavily in research and development to create competitive and scalable tech solutions locally and globally.

Technology as a Supporting Function: Companies primarily focused on industries like mining, agriculture, or retail but use technology to optimise operations (e.g., Woolworths or Rio Tinto).

Limited Tech Innovation: Businesses that adopt existing technologies without significantly contributing to their development, such as many traditional banks or logistics firms.

Sector Identity Beyond Tech: Organisations where industry focus, branding, or services (e.g., hospitality, tourism, or food production) overshadow their use of technology as a primary business driver.

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