Content Specialist
Posted on:
April 17, 2025
Job description
Description
About Hometime:
We make managing short-term rental properties easier. We eliminate the need for homeowners to self-manage their Airbnbs and support local property management experts to work alongside us and handle everything on the ground. Our easy-to-use technology provides the infrastructure that the short-term rental market has always needed and it exists to deliver better results and transparency for everyone.
Our online booking platform at Hometime.io delivers a new experience with curated collections of holiday homes for every occasion. We handpick all our homes making sure they meet our quality standards and we offer guests on-the-ground support with our local network of expert hosting partners who live, work and directly support tourism in their communities. Guests receive the best rates for these properties available in every state and Hometime takes the guesswork out of finding the perfect stay. We’re proud to showcase Australia’s largest collection of professionally managed holiday homes – where every stay feels like Hometime.
About the role:
The Content Specialist role reports to the Community Marketing Manager. This role will support the Hometime marketing team to execute brilliant content campaigns, create industry-leading content for our brand, and help support the content needs of the channels within our fast-growing marketing team.
This is the job for you if you are excited to:
- write creative copy every day about property and travel
- become Hometime’s resident content strategy expert
- apply brand style guidelines to content and champion consistency
Responsibilities
What you’ll do:
- Plan, manage and create industry-leading content assets making sure they deliver value to our audience of guests, homeowners and hosts; including blogs, guides, special reports, and bylined thought leadership editorial articles
- Proof, edit and publish all content to our website making sure formatting is consistent and device responsive
- Use data to identify trends in content consumption and make recommendations for continued growth and wins
- Use keyword research to inform our editorial planning and work closely with our SEO Specialist
- Help drive the amplification of content across channels such as social media
- Help develop a guest author program by tapping into industry influencers and our business partners
- Work with other contributors, within and external to Hometime on their posts and own the editorial process
- Support ad hoc communication needs, including but not limited to PR, email and newsletter content, case studies and testimonials, brand campaigns, product launches, and events collateral.
Tools you’ll be using: Canva, Zoom, Figma, Hubspot, Webflow, Notion, Google Workspaces and Google Analytics
Job requirements
About you:
- Minimum bachelor’s degree in communications or journalism
- Excellent verbal and written communication skills
- A passion for digital content and creative ideas
- Knowledge of using keyword research to inform content strategy
- Knowledge of measurement tools such as Google Analytics
- Ability to work autonomously within a fast-paced environment
- Ability to professionally liaise with all levels of internal stakeholders and partners
- Ability to complete all work to a high-quality standard with a proactive approach to all tasks
Benefits:
- Competitive salary in line with your experience
- Hybrid working arrangement combining work-from-home with days in the Sydney office
- WeWork access to coworking across Australia, on-site baristas and collaborative spaces
- Coffee allowance to enjoy at your local cafe
- An extra day of leave for your birthday to celebrate all things you
- Paid parental leave policy that includes; secondary carers, adoption leave and special maternity leave
- Free time off between Christmas and New Year thanks to Hometime’s Holiday Days
- Quarterly events, both virtual and in person, to come together with your teammates
