Customer Growth Lead
Posted on:
April 11, 2025
Job description
About Us 🚀
Immutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.
Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.
Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined. 🚀
Responsibilities
About The Role 🤔
Immutable is building the future of gaming—and now we’re helping games grow too. As our Customer Growth Lead, you’ll be the go-to expert in performance and growth marketing, working directly with our most strategic game studio customers to activate and scale Immutable’s growth products.
This role is all about impact. You’ll design growth strategies, run paid experiments, optimise acquisition funnels, and unlock scalable, revenue-driving playbooks that our customers can adopt. It’s a unique opportunity to be at the intersection of growth, delivery, and Web3 innovation—and shape how games acquire and retain players in this new world.
If you're deeply analytical, love solving complex challenges, and want to stretch beyond traditional performance marketing into building growth products, this one’s for you.
You'll Be Empowered To 🎮
- Design and execute growth strategies with Immutable’s gaming customers to drive user acquisition, retention, and revenue
- Lead Web3-native growth experiments, leveraging airdrops, digital assets, and community-driven narratives to drive outcomes
- Build and optimise performance marketing funnels (landing pages, CTAs, user flows) across channels like Google, X, Meta, TikTok, and more
- Develop repeatable, scalable growth products that can be deployed across multiple customers and use cases
- Partner with delivery and technical leads to ensure smooth implementation of campaigns and product activations
- Use data and experimentation to identify new growth levers, validate hypotheses, and maximise ROI across all initiatives
Job requirements
We'd Love You To Bring 🤝
- At least 3+ years of experience in high-performing environments such as consulting, investment banking, or as an operator at a tech scale-up
- Proven experience in growth or performance marketing, with a track record of measurable impact
- Deep understanding of data analytics, funnel optimisation, and user acquisition strategies
- A bias for action, with the ability to drive high-velocity experimentation and ship quickly
- Excellent communication skills, both written and verbal—you’re comfortable presenting strategies and outcomes to customers and executives
- A proactive, entrepreneurial mindset; you don’t wait for permission to make things better
- Genuine interest in gaming and/or Web3—you’ll be working closely at the intersection of both
Bonus Points For ✅
- Experience working in gaming, game publishing, or adjacent industries
- Prior exposure to Web3, blockchain, or crypto projects
- Familiarity with blockchain-native growth strategies and community marketing dynamics
Apply now
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