Director of Product

Who is Hapana?

Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like F45, Gold’s Gym, BFT, STRONG Pilates, Fitstop, Vaura, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.

We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team.  As a global company, we rely on open communication and people speaking up. Bring ideas, passion, and creativity to the role, and you’ll fit right in.

Job Summary:

As the Director of  Product at Hapana you will lead the product team and oversee the development, execution and evolution of our product vision. You will play a critical role in ensuring our platform continues to meet and exceed the needs of our customers while driving business growth. This role requires a strategic thinker with a deep understanding of product management, a strong user-centric approach and the ability to work cross-functionally with development, customer success,  marketing and sales teams to deliver impactful product solutions.

Key Responsibilities:

• Define, shape and communicate Hapana's product vision, strategy and roadmap, while leading market research, competitive analysis and customer insights to drive innovation, prioritise initiatives and ensure alignment with company goals and customer needs.
• Champion strategic initiatives across product lines and business units, ensuring cross-functional collaboration and stakeholder buy-in at all levels.
• Provide clear direction and leadership to the product team and act as a product evangelist to secure buy-in and alignment from key stakeholders both internally and externally.
• Lead the end-to-end product lifecycle, ensuring timely and high-quality delivery from ideation to post-launch evaluation.
• Collaborating with engineering to meet scope and deadlines and using key metrics and user feedback to make data-driven decisions for continuous optimisation
• Champion the voice of the customer by prioritising user needs in product decisions, overseeing user research, feedback loops and usability testing to enhance the user experience.  
• Foster a culture of continuous learning and improvement to keep Hapana's platform at the forefront of the fitness industry
• Build and lead a high-performing product team by providing mentorship to ensure professional growth, fostering a collaborative and results-oriented culture that encourages ownership and accountability.
• Drive the development of efficient, agile and high-quality product management processes and frameworks.
• Stay up-to-date with industry trends, emerging technologies and competitor offerings to drive product innovation, evaluate market demands to capitalise on growth opportunities.
• Ensure Hapana’s product remains relevant, scalable and adaptable to evolving customer needs and market conditions.
• Oversee the prioritization of the product portfolio, ensuring resources are allocated toward high-impact opportunities
• Influence and partner with C-level executives to shape long-term strategy and product direction.
• Establish and monitor KPIs to measure product success, customer engagement, adoption, and retention
• Co-own go-to-market strategies with Marketing and Sales leadership, ensuring product readiness, messaging alignment, and coordinated launches