Growth Lead
Posted on:
March 28, 2025
Job description
About Eucalyptus
Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.
Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.
Our 4 brands (Juniper, Pilot, Kin & Software) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).
We’ve raised over AUD$150M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.
We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.
Responsibilities
About the role (What you’ll be doing)
We are seeking an exceptional Growth Lead to support the growth of Juniper. We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in growth marketing and a passion for finding creative ways to grab attention across a variety of mediums.
- Own the strategy and performance of paid media campaigns while ensuring best-in-class execution across Meta, Google, YouTube, TikTok, and emerging platforms.
- Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements.
- Lead analysis and reporting of campaign performance to drive data-backed decisions and continuous optimisations.
- Identify the highest-impact levers across creative, targeting, post-click experience, and algorithmic optimizations - execute experiments to drive performance.
- Leverage data, patient insights, and industry trends to write and manage creative briefs.
- In collaboration with senior stakeholders, develop and champion growth marketing strategies that influence cross-functional teams including creative, product, and analytics.
- Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company.
Job requirements
About you (Who you are)
- 7+ years of experience in growth marketing, preferably in B2C consumer brands or healthcare
- Proven ability to develop and execute high-impact paid media campaigns & strategies, with deep expertise in Meta, Google, and YouTube. Experience in TikTok and emerging platforms a plus
- Strong understanding of audience segmentation, conversion optimisation, bidding strategies, and structured testing methodologies to drive campaign efficiency
- Proven track record of growing conversion volume within CAC targets
- Experience collaborating closely with creative teams to develop and refine ideas into high-performing ad creatives that drive results
- Ability to diagnose and resolve performance issues through a structured, data-driven approach using insights from first- and third-party data sources (e.g. Google Analytics and Ads Manager)
- Expertise in attribution modelling, incrementality testing, and full-funnel measurement
- Strong believer that creative is a key driver for performance, and understands best practice for grabbing attention across channels
Why you should join Euc
- Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
- We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll **spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
- We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
- We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
- We play as hard as we work - From our annual Eucalympics (Olympic themed hackathon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down!
- We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme
