Marketing Automation & Lifecycle Lead

At Spaceship, we're on a mission to transform the way people think about and invest their money. We started in 2017 with Spaceship Super, and in 2018 we launched Spaceship Voyager, which is making investing easy for everyone. In 2023, we launched a new US Investing service.

Since launch, we have grown to more than 200,000 financial members and surpassed $1.5 billion in funds under management – but we're just getting started.

What will you be doing?

Reporting to the VP of Marketing at Spaceship, you will use your digital marketing wizardry to shape, build, and operate our lifecycle marketing program. You'll be responsible for delivering relevant and personalised communications across email, push, SMS, and in-app messaging that drives engagement, conversion, and retention throughout the customer journey.

As a sole contributor within our marketing team, you'll work closely with marketing (and cross-functionally with product and customer support) to ensure we're delivering the right messages to the right customers at the right time, ultimately helping our customers get the most value from our services. More specifically, you will:

• Own and drive our lifecycle marketing strategy, ensuring personalised content is distributed at each stage of the marketing funnel across key channels including email, push notifications, and in-app.
• Design, execute, and optimise end-to-end lifecycle campaigns that align with our brand tonality while driving business objectives, with particular focus on critical journeys such as customer onboarding, engagement, and retention.
• Develop comprehensive customer journey maps to identify key touchpoints and opportunities for personalised communication that drives desired actions.
• Create sophisticated customer segmentation strategies based on behaviors, demographics, and engagement patterns to deliver highly targeted messaging.
• Build and manage behaviour-triggered automations and campaigns based on specific user actions, inactions, or milestones to deliver the right message at the right moment.
• Develop and implement strategies for re-engaging dormant users and reducing churn through personalised reactivation campaigns.
• Design and execute robust testing strategies including A/B and multivariate tests to continuously improve engagement and conversion metrics.
• Create content personalisation frameworks that enable dynamic messaging based on user data, preferences, and past interactions.
• Build and manage the channel marketing calendar, ensuring messages are relevant and timely based on customer attributes and segmentation.
• Evaluate, select, integrate, and optimise MarTech tools to build a cohesive stack that enables sophisticated automation while managing vendor relationships and contracts.
• Create and maintain a library of CRM assets including personalised email templates, on-brand messaging, and designs that resonate with our audience.
• Measure and report on ROI and business impact of lifecycle campaigns, tracking metrics such as customer acquisition cost, lifetime value, and retention rates.
• Present actionable insights to stakeholders and optimise campaigns to improve results through data-driven decision making.
• Ensure reliability and compliance of our messaging system with digital marketing best practices, data security standards, and privacy regulations.
• Stay informed on emerging trends in marketing automation, personalisation, and lifecycle marketing to continually innovate our approach.
• Collaborate with customer support to identify moments where proactive communication can enhance the customer experience.